Remembering Massimo
"You can say ‘I love you’ in Helvetica. And you can say it with Helvetica Extra Light if you want to be really fancy. Or you can say it with the Extra Bold if its really intensive and passionate, you know, and it might work." Massimo Vignelli, Helvetica
"This typeface is changing your life [excerpts]," by Leslie Savan, p. 116, The Village Voice, June 7, 1976 [photocopy]
11” x 17”
Massimo and Lella Vignelli papers
Vignelli Center for Design Studies
Rochester, New York
